We are a hoop nation. Basketball is one of the few things that make us Filipinos happy. Coke is another. With their recent “happiness” campaigns, Coca-Cola has decided to collaborate with the Philippine Basketball Association to shape up an even happier and more eventful future for the Filipino youth of today through the sport of basketball.
The partnership will give birth to Coca-Cola PBA Youngstars, a new exciting league that aims to promote the value of leading a healthy, active lifestyle among Filipino kids. PBA Commissioner Chito Salud and Powerade Team Governor Ronnie Asuncion signed a three-year MOA for the Coca-Cola PBA Youngstars league. Through this program, young Filipinos can showcase their basketball skills and at the same time indulge into a positive lifestyle with fellow hoop lovers.
Powerade Team Governor Ronnie Asuncion with PBA Commissioner Chito Salud
The tournament officially opened on May 2 and is open to young cagers aged 13 to 16 years old. Try outs are now currently scheduled with an estimated three localities in each region. An estimated 1,500 players this summer will pit against each other and end via a National Finals Game slated May 27, 2012. Players will be coming from all over the Philippines. In the nationals there will be only two teams left from NCR and one each from Luzon, Visayas and Mindanao.
Coca-Cola has always seen the youth as a powerful force and, with the help of this campaign, hopes to create a better future for the kids. And it’s also a way for them to give back to the many Filipinos who have supported the brand in numerous years.
Powerade Team Governor Ronnie Asuncion, Coke Zero Brand Manager Nikki Lee with PBA Commissioner Chito Salud
For more details on the Coca-Cola PBA Youngstars, visit coca-cola.com.ph, their FB page (facebook.com/presidentforhappiness), or follow them on Twitter (@Coke_HappyPrez).
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Photos from PBA Image Nuki Sabio





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